Abstract：With the rapid development of the integration of tea culture and tourism, museum cultural creative products with tea culture as the core have mushroomed. The article analyzes the current design status of cultural and creative products in museums, and explores the design path of cultural and creative products in the Purple Bamboo Shoot Tea Museum based on the development of tea tourism integration. It proposes that the design of cultural and creative products in museums should not only have recognition of regional culture, but also have a sense of innovation, and also emphasize the sense of consumer experience. At the same time, design strategies are proposed, which include localization, branding, and lifestyle. Through the research of the article, it is hoped to provide some reference for relevant designs.
Key Words：Tea Tourism Integration; Purple Bamboo Shoot Tea; Museum; Cultural and Creative Product Design