Abstract：With the transformation of China's economic model and the support of relevant policies, the trend of product design has changed from international to regional. Cultural and creative products, as the most regionally representative products, have received hot pursuit in the market. As a cultural country with a long history of 5000 years, China has unique advantages in history and culture. However, the development time of historical and cultural creative products is very short, and systematic design methods and principles have not been formed. Through the in-depth study of the existing historical and cultural creative products, such as the golden monster series cultural and creative products of Shaanxi History Museum, this paper expounds and summarizes the existing historical and cultural creative product design, and summarizes the methods and principles of the three directions of historical and cultural creative product design, as well as its significance for the historical and cultural creative products to inherit the excellent culture of history，In order to provide some reference for the design of historical and cultural creative products.
Key Words：Historical and cultural creative products; Design; method