符号学视野下的沈阳故宫文创产品设计研究
摘 要：鉴于沈阳故宫文创产品设计中普遍存在的同质化和文化符号转化不足等问题，研究以符号学理论为基础，通过调研分析现有文创产品的现状，梳理了沈阳故宫建筑遗存中适宜文创设计的经典符号。进而，文章提出了符号学视角下沈阳故宫文创产品设计思路。在此基础上，以“殿影流沙”为例，采用多模态符号转译与沉浸式体验策略，验证了该路径的可行性和有效性。以期构建一套兼具普适性与在地性的符号转译范式，从而推动沈阳故宫文创产品设计的发展。
关键词：工业设计；符号学；沈阳故宫；符号转译；文创产品
中图分类号：TB472 文献标识码：A 文章编号：1672-7053(2025)10-0111-04
基金项目：2024年度沈阳市哲学社会科学课题“沈阳地区清代造物艺术特征梳理与当代文旅融合应用研究”（sysk2024-01-022）
Abstract：In view of the common problems such as homogenization and insufficient transformation of cultural symbols in the design of cultural and creative products of Shenyang Imperial Palace, this study, based on the theory of semiotics, through investigation and analysis of the current situation of existing cultural and creative products, sorted out the classic symbols suitable for cultural and creative design in the architectural remains of Shenyang Imperial Palace. Furthermore, the article puts forward the design ideas of cultural and creative products of Shenyang Imperial Palace from the perspective of semiotics. Based on this, taking the "Palace Shadow Flowing Sand" design case as an example, the feasibility and effectiveness of this path were verified by adopting a multimodal symbol translation and immersive experience strategy. With the aim of constructing a set of symbol translation paradigms that are both universal and local, thereby promoting the development of cultural and creative product design for the Shenyang Imperial Palace.
Key Words：Industrial Design; Semiotics; Shenyang Imperial Palace; Symbol Translation ; Cultural and Creative Products
