宋代市井元素在文化创意产品设计中的应用研究
摘 要：宋代高度繁荣的商业文娱造就了空前蓬勃的市井文化，文章将宋代市井元素融入文化创意产品设计中，不仅能提高民众对宋代市井的关注度，还能传播宋韵文化，推动文化繁荣。文章通过文献搜集、图像分析等方法梳理宋代市井元素的概念与构成，从文化、艺术、经济、社会四个角度分析宋代市井元素的设计价值，结合目前部分宋代市井元素在文化创意产品设计中的应用现状，从优秀文化创意产品设计中归纳出宋代市井元素的应用思路，并进行设计实践，完成宋代市井元素系列文化创意产品。以期为当下文化创意产品的开发提供新思路，促进宋代市井文化的传承与发展。
关键词：工业设计；文化创意产品；宋代市井元素；创新设计；应用实践
中图分类号：TB472 文献标识码：A 文章编号：1672-7053(2024)12-0140-04
基金项目：2024年浙江省大学生科技创新活动计划（新苗人才计划）项目“宋时花事——宋韵文化视阈下叙事性纹样在时尚设计中的创新路径研究”（2024R406B074）
Abstract：The highly prosperous commercial entertainment in the Song Dynasty created an unprecedentedly prosperous market culture. The article integrates the marketplace elements of the Song Dynasty to design, which can not only increase the public's attention to the Song Dynasty market, but also help spread the Song rhyme culture and promote the cultural prosperity. Through literature collection, image analysis and other methods, this paper sorts out the concept and composition of marketplace elements in Song Dynasty, analyzes the design value of marketplace elements in Song Dynasty from four perspectives: culture, art, economy and society, and summarizes the application ideas of marketplace elements in Song Dynasty from the design of excellent cultural and creative products. And carry on the pattern design practice, complete the Song Dynasty marketplace elements series cultural and creative products. In order to provide new ideas for the development of cultural and creative products and promote the inheritance and development of city culture in Song Dynasty.
Key Words：Industrial Design; Cultural and Creative Products; Marketplace Elements in the Song Dynasty; Innovative Design; Application Practice
