浙江竹编在文化创意产品设计中的创新应用研究
摘 要：浙江竹编历史悠久，技艺精湛，造型优美，地方特色鲜明，传承和创新浙江传统竹编艺术具有重要的历史价值和经济效益。文章从现代设计学视角出发，总结了浙江竹编在造型、用材、工艺和色彩等方面的艺术特征，梳理了竹编在文化创意产品设计中的应用现状，提出浙江竹编在文化创意产品设计中的创新应用思路，结合竹编创新设计案例验证了设计思路的可行性。以期为浙江竹编的现代传承和创新提供方案借鉴，也为我国其他优秀竹编艺术的创新发展提供参考。
关键词：工业设计；浙江竹编；文化创意产品；艺术特征；非遗文化
中图分类号：TB472 文献标识码：A 文章编号：1672-7053(2024)12-0127-04
基金项目：浙江省教育厅一般科研项目“宋韵文化介入浙江非遗文创产品的价值挖掘与提升策略研究”（Y202351155）阶段成果；湖州师范学院“四新”教育教学改革研究项目“非遗文化融入应用型本科高校特色专业建设的耦合机制研究”（JG202357）阶段成果
Abstract：Zhejiang bamboo weaving has a long history, exquisite skills, beautiful shape, and distinct local characteristics. Inheriting and innovating the traditional bamboo weaving art of Zhejiang has important historical value and economic benefits. From the perspective of modern design, this paper summarizes the artistic characteristics of Zhejiang bamboo weaving in the aspects of shape, material, technology and color, sorts out the application status of bamboo weaving in the design of cultural creative products, puts forward the innovative application ideas of Zhejiang bamboo weaving in the design of cultural creative products, and verifies the feasibility of the design ideas by combining the innovative design cases of bamboo weaving. It is expected to provide a reference for the modern inheritance and innovation of Zhejiang bamboo weaving, and also provide a reference for the innovation and development of other excellent bamboo weaving arts in China.
Key Words：Industrial Design; Zhejiang Bamboo Weaving; Cultural and Creative Products; Artistic Characteristics; Non-Heritage Culture
