基于莫里斯符号学的新中式景观形象设计研究
摘 要：为指导设计师进一步清晰中国传统景观内核，拓宽传统文化在当代新中式语境下的传播途径，文章运用莫里斯符号学中的语构学与语义学深入挖掘当下新中式景观的形意关系，并以苏州博物馆为例论述了符号学在新中式景观形象设计中的应用体现，总结出当代新中式景观形象设计应注重对中国传统景观符号的分类挖掘，以及新中式景观核心表意内涵的凝练，以期能为新中式景观形象设计提供一定的参考。
关键词：莫里斯符号学；新中式；景观形象；景观形象设计
中图分类号：TU986 文献标识码：A 文章编号：1672-7053(2024)09-0072-04
Abstract：In order to guide designers to further clarify the core of traditional Chinese landscape and broaden the communication channels of traditional culture in the contemporary new Chinese context, this paper uses the constructivism and semantics of Morris Semiotics to dig deeply into the relationship between the form and meaning of the current new Chinese landscape, and takes Su Bo as an example to discuss the application of semiotics in the image design of new Chinese landscape. It is concluded that contemporary new Chinese landscape image design should pay attention to the classification and mining of traditional Chinese landscape symbols and the condensation of the core ideographic connotation of new Chinese landscape, in order to provide certain references for new Chinese landscape image design.
Key Words：Morris Semiotics; New Chinese Style; Landscape Image; Landscape Image Design
