陕西蒲城文化创意产品的设计创新与推广
摘 要：科技的发展推动了设计理念的不断进步和发展，现代设计的对象不再单纯局限于产品实体的设计创新，正在由实体向文化内涵转移。文章围绕新媒体对传统文化传播的影响进行探讨，聚焦文化创意产品设计的创新与推广，以蒲城文化创意产品为例，挖掘地域文化元素，并借助AIGC技术在设计与推广方面的应用优势，强调了线上网站开发、品牌IP设计等方法，以设计助力文化创新，凸显了数字艺术和智能算法对文化创意的潜在贡献。
关键词：工业设计；产品设计；文化创意产品；地域文化；蒲城
中图分类号：TB472 文献标识码：A 文章编号：1672-7053(2024)02-0140-04
Abstract：The development of technology has driven the continuous progress and development of design concepts. The object of modern design is no longer limited to the design innovation of product entities, but is shifting from entities to cultural connotations. The article explores the impact of new media on the dissemination of traditional culture, focusing on the innovation and promotion of cultural and creative product design. Taking Pucheng cultural and creative products as an example, it explores regional cultural elements and utilizes the advantages of AIGC technology in design and promotion. It emphasizes methods such as online website development and brand IP design to assist cultural innovation through design, highlighting the potential contribution of digital art and intelligent algorithms to cultural creativity.
Key Words：Industrial Design; Product Design; Cultural Creative Products; Regional Culture; Pu Cheng
