酸性设计风格在品牌视觉形象设计中的应用研究
摘 要：酸性设计风格作为近几年流行的一种美学风格，为品牌视觉形象提供了新的设计语言。文章通过品牌视觉符号及案例分析，探讨品牌的包装、产品、宣传物料和广告等方面的接触点，提出反差感的字体应用、未来感元素与传统文化相结合、创造品牌视觉符号传播等应用思路。以期满足消费者的需求和审美趣味的变化，从而提高品牌的辨识度，增强品牌在市场当中的影响力。
关键词：工业设计；酸性设计风格；品牌设计；视觉形象设计
中图分类号：J524 文献标识码：A 文章编号：1672-7053(2024)02-0050-04
Abstract：Acidic design style, as a popular aesthetic style in recent years, provides a new design language for brand visual image. Through the analysis of brand visual symbols and cases, the paper discusses the contact points of brand packaging, products, publicity materials and advertising, and puts forward the application ideas of contrast font application, the combination of future elements and traditional culture, and the creation of brand visual symbol communication. In order to meet the changes in consumer demand and aesthetic taste, so as to improve brand recognition, enhance the brand's influence in the market.
Key Words：Industrial Design; Acidic Design Style; Brand Design; Visual Image Design
