广西壮族自治区农产品区域公用品牌形象设计研究 ——以覃塘莲藕为例
摘 要：广西作为农业大省区，拥有培育知名农产品区域公用品牌的优良基础。因此，文章提出以广西贵港覃塘区的覃塘莲藕为例，探究广西壮族自治区农产品区域公用品牌形象设计相关内容。首先通过SOWT态势分析法研究广西贵港覃塘区的覃塘莲藕品牌的内外部影响因素，其次通过明确品牌定位与用户画像、确定品牌风格与品牌标语、品牌视觉设计三个方面构建了覃塘莲藕品牌形象设计思路。通过文章的研究，以期为广西壮族自治区农产品区域公用品牌发展提供一些启示，同时促进农村经济的繁荣与可持续发展，为乡村振兴注入新活力。
关键词：工业设计；广西壮族自治区；贵港覃塘莲藕；农产品；区域公用品牌形象设计
中图分类号：J524 文献标识码：A 文章编号：1672-7053(2024)01-0052-04
基金项目：广西壮族自治区研究生教育创新资助项目“乡村产业振兴战略下广西本土产业品牌创新设计应用与研究”（YCSW2023459）
Abstract： Guangxi, as a large agricultural province, has a good foundation for cultivating well-known regional public brands of agricultural products. Therefore, this paper takes Qintang lotus root in Qintang District, Guigang, Guangxi as an example to explore the relevant contents of regional public brand image design of agricultural products in Guangxi Zhuang Autonomous region. Firstly, the internal and external influencing factors of Qintang lotus root brand in Qintang District, Guigang, Guangxi were studied by SOWT situation analysis method. Secondly, the design idea of Qintang lotus root brand image was constructed by clarifying brand positioning and user portrait, determining brand style and brand slogan, and brand visual design. Through the research of this article, we hope to provide some enlightenment for the development of regional public brand of agricultural products in Guangxi Zhuang Autonomous region, and promote the prosperity and sustainable development of rural economy, and inject new vitality into rural revitalization.
Key Words：Industrial Design; Guangxi Zhuang Autonomous Region; Guigang Qintang Lotus Root; Agricultural Products; Regional Public Brand Image Design
