AR技术在杭州亚运会中的应用研究
摘 要：文章探讨了增强现实（AR）技术在杭州亚运会的应用，分析了AR技术如何融合虚拟与现实，创造超现实体验，并广泛应用于各领域。杭州亚运会利用AR技术展示了中国数字化及环保技术的领先，借助5G和服务平台提高赛事效率与安全。交互设计在此过程中发挥了关键角色，通过导览地图、数字火炬人和智能巴士丰富了观众体验，并通过结合AI技术增强了信息性和视觉效果。调研结果表明，不同年龄对AR的需求和满意度各异。AR技术提升了亚运会的互动性和视觉效果，增强了用户体验和满意度，为体育赛事带来了现代化、高互动体验。
关键词：工业设计；交互设计；AR技术；杭州亚运会；体育赛事
中图分类号：TB47 文献标识码：A 文章编号：1672-7053(2024)01-0116-04
Abstract：The article explores the application of augmented reality (AR) technology in the Hangzhou Asian Games, analyzes how AR technology integrates virtual and reality, creates surreal experiences, and is widely applied in various fields. The Hangzhou Asian Games showcased China's leading digital and environmental technologies through AR technology, leveraging 5G and service platforms to improve event efficiency and safety. Interaction design played a key role in this process, enriching the audience experience through guided maps, digital torchbearers, and smart buses, and enhancing information and visual effects through the combination of AI technology. The research results indicate that the demand and satisfaction with AR vary among different ages. AR technology has improved the interactivity and visual effects of the Asian Games, enhanced user experience and satisfaction, and brought a modern and highly interactive experience to sports events.
Key Words：Industrial Design; Interaction Design; AR Technology; Hangzhou Asian Games; Sports Events
