基于罗兰巴特符号学的地域文化创意产品设计
摘 要：为研究罗兰巴特符号学在地域文化创意产品设计中的创新运用，改善地域文化创意产品设计过程中文化解构的片面性和文化重构的主观性问题，文章首先以罗兰巴特二级意指系统解读地域文化符号的能指、所指、意指元素；其次，构建三维载体空间，建立符号元素到产品载体的映射，得到造型、功能、内涵三类设计指标，获得若干设计方案；最后，构建评价体系，计算设计方案优度，决策最佳方案。通过“浑河晚渡”地域文化创意产品设计实践，验证了该方法能够较全面地解构地域文化，在指导方案生成与决策方面具有良好可行性。
关键词：工业设计；罗兰巴特符号学；解释结构模型；网络分析法；文化创意产品
中图分类号：TB472 文献标识码：A 文章编号：1672-7053(2024)01-0141-06
Abstract： To study the innovative application of Roland Barthes semiotics in the design of regional cultural creative products, and to improve the one-sidedness of cultural deconstruction and the subjectivity of cultural reconstruction in the process of regional cultural creative product design, the article first interprets the signifier, signified, and signified elements of regional cultural symbols using the Roland Barthes secondary signifier system. Secondly, construct a three-dimensional carrier space, establish a mapping between symbol elements and product carriers, obtain three types of design indicators: shape, function, and connotation, and obtain several design schemes. Finally, construct an evaluation system, calculate the superiority of the design scheme, and make decisions on the best solution. Through the design practice of regional cultural creative products for the "Hunhe Late Crossing", it has been verified that this method can comprehensively deconstruct regional culture and has good feasibility in guiding scheme generation and decision-making.
Key Words：Industrial Design; Roland Barthes Semiotics; Explain the Structural Model; Network Analysis Method; Cultural and Creative Products
