基于Kano模型的线上展厅设计研究
摘 要：为提升用户在线上展厅的游览体验，使线上展厅的功能更加合理和完善。文章通过文献分析、现状分析、观察与访谈获取大众对线上展厅的需求，并将需求根据情感化设计三层次理论进行分类，通过运用Kano模型，对各项需求进行了深入的定性研究和定量分析。研究形成了用户对线上展厅需求的层次表，确定了各项功能需求的优先级，并依据层次表提出线上展厅的设计原则，最后赋予设计实践。以期为线上展厅设计提供一定的借鉴，满足不同用户的需求。
关键词：Kano模型；线上展厅；情感化设计；需求分析
中图分类号：TP393.09 文献标识码：A 文章编号：1672-7053(2024)01-0147-05
Abstract：In order to improve the user's visiting experience on the online showroom, the function of the online showroom is more reasonable and perfect. Through literature analysis, current situation analysis, observation and interview, this paper obtains the public's demand for online showroom, classifies the demand according to the three-level theory of emotional design, and conducts in-depth qualitative research and quantitative analysis of each demand by using Kano model. The hierarchical table of users' demand for online showroom is researched and formed, the priority of each functional demand is determined, and the design principles of online showroom are proposed according to the hierarchical table, and finally the design practice is given. In order to provide a certain reference for the design of online showroom, to meet the needs of different users.
Key Words：Kano Model; Online Showroom; Emotional Design; Demand Analysis
