基于层次分析法的竹元素文化创意产品设计研究
摘 要：为了探究用户对竹元素文化创意产品设计的偏好，文章以竹元素文化创意产品设计为研究对象，运用层次分析法对竹元素文化创意产品设计的用户偏好进行了量化分析，得到了各个层次和指标的权重值，进而得到了竹元素文化创意产品设计的综合评价指标体系。根据该指标体系，确定了竹元素文化创意产品设计的偏好顺序，以期为竹元素文化创意产品设计提供一种科学合理且操作简便的方法，促进竹元素文化创意产品的发展和创新。
关键词：层次分析法；文化创意产品设计；消费者偏好；感性工学
中图分类号：TB472 文献标识码：A 文章编号：1672-7053(2023)12-0123-04
Abstract：In order to explore users' preferences for the design of bamboo cultural creative products, this paper takes the design of bamboo cultural creative products as the research object, uses analytic hierarchy process to conduct a quantitative analysis of users' preferences for the design of bamboo cultural creative products, obtains the weight values of each level and index, and then obtains a comprehensive evaluation index system for the design of bamboo cultural creative products. According to the index system, the preference order of bamboo element cultural creative product design is expected to provide a scientific, reasonable and easy to operate method for bamboo element cultural creative product design and promote the development and innovation of bamboo element cultural creative products.
Key Words：Analytic Hierarchy Process; Cultural and Creative Product Design; Consumer Preference; Perceptual Engineering
