以OBE理念为导向的应用型本科院校实践教学模式研究——以艺术设计专业广告策划与设计课程为例
摘 要：研究以成果导向教学法（OBE）为理论指导，构建面向应用型本科院校的艺术设计专业广告策划与设计课程的实践教学模式。首先解析OBE理念的内涵，提出其在实践教学中注重学生学习成果的特点。然后，以应用型本科院校艺术设计专业为例，分析当前实践教学过程中存在的问题。在此基础上，设计了成果导向的实践教学模式，明确了培养规格和具体达成要求，重构了教学内容和进度安排，规划了案例任务驱动的教学方法。预期该模式的应用可以有效统筹理论教学和实践教学，强化学生学习成果，为其他应用型本科院校实践课程改革的提供借鉴。
关键词：OBE理念；应用型本科；实践教学模式；艺术设计
中图分类号：G64 文献标识码：A 文章编号：1672-7053(2023)12-0093-04
基金项目：中国民办教育协会2023 年度规划课题“民办高校产教融合下实践教学模式研究”（CANFZG23422）；2023 年度黑龙江省教育科学规划重点课题“应用型本科高校实践教学体系建设研究”（GJB1423187）
Abstract： At present, applied undergraduate education aims to help students improve their technical level to meet the needs of current economic and social development. This study intends to construct a practical teaching model for the course of “Advertising Planning and Design” in applied undergraduate art design majors, taking Outcome-Based Education (OBE) as the theoretical guidance. Firstly, it analyzes the connotation of OBE and points out its focus on students’ learning outcomes in practical teaching. Then, taking the art design major in an applied undergraduate university as an example, it analyzes the existing problems in the current practical teaching process. On this basis, a practical teaching model oriented by outcome-based education was designed, which clarified the training specifications and specific achievement requirements, reconstructed the teaching content and schedule, and planned case-task-driven teaching methods. It is expected that the application of this model can effectively coordinate theoretical teaching and practical teaching, strengthen students’ learning outcomes, and provide useful references for practical curriculum reforms in other applied undergraduate universities.
Key Words：OBE Concept; Applied Undergraduate; Practical Teaching Model; Art Design
