基于AHP的北京泥塑“兔儿爷”文化创意产品设计
摘 要：为激发北京泥塑“兔儿爷”的传承与发展活力，文章提出了基于AHP的北京“兔儿爷”文化创意产品设计方法。首先，通过调研和访谈梳理“兔儿爷”文化创意产品的设计因素，并进行归纳分析；其次，筛选出具有研究意义的因素作为设计需求指标，运用AHP计算各设计需求权重；最后，根据较高重要度的用户设计需求，开展“兔儿爷”文化创意产品设计实践。结果表明，将AHP应用到北京“兔儿爷”文化创意产品设计中，有助于聚焦设计因素，提高设计效率和质量，更好地满足用户需求
关键词：产品设计；AHP；北京泥塑；“兔儿爷”泥塑；文化创意产品
中图分类号：TB472 文献标识码：A 文章编号：1672-7053(2023)11-0132-04
基金项目：2023年度安徽省教育厅高校科学研究重点项目“基于符号学的旅游文创产品设计研究”（2023AH052612）
Abstract：In order to stimulate the inheritance and development vitality of the Beijing clay rabbit for the Mid-Autumn Festival, the article proposes a cultural and creative product design method based on AHP for Beijing clay rabbit for the Mid-Autumn Festival. Firstly, by conducting research and interviews, the design factors of theclay rabbit for the Mid-Autumn Festival cultural and creative products are summarized and analyzed; Secondly, select factors with research significance as design requirement indicators, and use AHP to calculate the weight of each design requirement; Finally, based on the high importance of user design needs, we will carry out the design practice of clay rabbit for the Mid-Autumn Festival cultural and creative products. The results indicate that applying AHP to the design of cultural and creative products of Beijing clay rabbit for the Mid-Autumn Festival helps to focus on design factors, improve design efficiency and quality, and better meet user needs.
Key Words：Product Design; AHP; Beijing Clay Sculpture; The Clay Rabbit of the Mid-Autumn Festival; Cultural and Creative Products
