社会语境变迁下博物馆文化创意产品的形意重构设计
摘 要：文章从“人”“物”“境”三个层面，剖析社会语境变迁对博物馆文化创意产品的影响，以满足新时代的受众需求、社会需求与文化需求为指引，结合形质重构、意境重构与意蕴重构三个维度构思博物馆文化创意产品设计思路，并以重庆中国三峡博物馆西汉铜镜为例进行设计实践。以期协同社会语境变迁中博物馆文化创意产品的需求变化，赋予博物馆文化创意产品符合时代发展的全新面貌。通过对博物馆文化创意产品的形意重构设计，为传统文化的活态传承和创新发展注入新的活力，从而为人们提供舒适的文化体验，为美好生活添砖加瓦。
关键词：社会语境；博物馆；文化创意产品；形意重构；设计
中图分类号：J524 文献标识码：A 文章编号：1672-7053(2023)11-0036-04
Abstract：The article analyzes the impact of social context changes on museum cultural and creative products from the three levels of "human", "object", and "environment". Guided by meeting the needs of the new era's audience, society, and culture, it combines the three dimensions of form and quality reconstruction, artistic conception reconstruction, and meaning reconstruction to construct the design concept of museum cultural and creative products. It also takes the Bronze Mirror of the Western Han Dynasty of the Chongqing China Three Gorges Museumas an example for design practice. The purpose is to collaborate with the changing needs of museum cultural and creative products in the changing social context and give museums a brand new look of cultural and creative products that are in line with the development of the times. Through the reconstruction design of the form and meaning of the museum cultural and creative products, it injects new vitality into the living inheritance and innovative development of traditional culture, thus providing a comfortable cultural experience for people beings and adding bricks to a better life.
Key Words：Social Context; Museum; Cultural and Creative Products; Reconstruct of Form and Meaning; Design
