黔东南苗族刺绣动物纹样在文创产品设计中的应用研究
摘 要：黔东南苗族刺绣作为苗族独具特色的手工艺术，源远流长。从苗族刺绣中的动物纹样视角出发，探析中国传统纹样下的文化创意产品设计途径。将苗绣中的动物类纹样作为研究样本，对该类纹样中的图案构成、图案色彩、图案情感进行艺术特征归类与分析，并总结图案可应用的设计元素，在此基础上，对相关文创产品进行设计应用，拓展了苗绣中动物纹样作为设计元素在文创产品设计的可行性思路。通过对苗族刺绣中动物纹样艺术特征的归类与分析，既有利于文创产品设计的创新，又有利于宣传苗族刺绣工艺，推动非物质文化遗产的活态传承。
关键词：苗族刺绣；文创产品设计；动物纹样；黔东南地区
中图分类号：TB472 文献标识码：A 文章编号：1672-7053(2023)10-0129-04
Abstract： Qiandongnan Miao embroidery, as a unique handicraft art of the Miao ethnic group, has a long history. Starting from the perspective of animal patterns in Miao embroidery, this article explores the cultural and creative product design approaches under traditional Chinese patterns. Using animal patterns in Miao embroidery as research samples, classify and analyze the artistic features of pattern composition, pattern color, and pattern emotion in these patterns, and summarize the design elements that can be applied to the patterns. Based on this, design and apply relevant cultural and creative products. Expanding the feasibility of using animal patterns as design elements in Miao embroidery in cultural and creative product design in Qiandongnan Miao and Dong Autonomous Prefecture.Through the classification and analysis of the artistic characteristics of animal patterns in Miao embroidery, this not only facilitates innovative cultural and creative product design based on traditional cultural patterns but also contributes to the promotion of Miao embroidery craftsmanship, fostering the dynamic inheritance of intangible cultural heritage.
Key Words：Miao Embroidery; Cultural and Creative Product Design; Animal Pattern; Qiandongnan Region
