基于可持续理念的白酒包装盒设计研究
摘 要：随着现代社会的快速发展，导致生态环境日益恶化，可持续发展是人类社会发展不可避免的命题。文章以可持续设计的基本理念和内涵为指导，对白酒包装盒现状及存在的主要问题进行调研分析，再结合典型设计案例研究构建白酒包装盒的可持续设计策略，即选择绿色包装材料、轻量化、再利用和以行为为中心，最后创造性地提出酒盒转化为密封储物罐的包装新形式。在白酒包装盒设计之初融入可持续理念，使酒盒利用更充分，不仅能为生态环境保护和生态文明建设提供有力帮助，还能为今后白酒包装盒的可持续设计提供一定的借鉴形式，最终更好地为企业和社会创造价值。
关键词：可持续设计；包装设计；白酒包装盒；密封储物罐
中图分类号：TB482 文献标识码：A 文章编号：1672-7053(2023)09-0052-05
基金项目：四川轻化工大学校级包装产品合作开发产学研项目《基于用户体验的五粮液白酒包装设计研究》（E10203708）；四川轻化工大学校级研究生创新基金项目《基于用户体验的交互式白酒包装设计研究》（Y2022053）
Abstract： With the rapid development of modern society leading to the deterioration of the ecological environment, sustainable development is an unavoidable proposition for the development of human society.The article takes the basic concept and connotation of sustainable design as a guide, researches and analyzes the status quo and the main problems of Chinese liquor packaging box, then combines the typical design cases to study and construct the sustainable design strategy of Chinese liquor packaging box, i.e., choosing green packaging materials, light weighting, reuse and behavior-centered, and finally creatively proposes a new form of packaging in which the liquor box is transformed into a sealed storage canister.By integrating the concept of sustainability at the beginning of the design of Chinese liquor packaging boxes and maximizing the utilization of Chinese liquor boxes, we can not only provide a powerful help to ecological environmental protection and ecological civilization construction, but also provide certain forms of reference for future sustainable design of Chinese liquor packaging and better create value for enterprises and society.
Key Words：Sustainable Design; Packaging Design; Chinese Liquor Packaging Box; Sealed Storage Jar
