基于通感理论的产品设计语义程式构建研究
摘 要：体验经济时代之下，用户对产品的语义需要已经开始向更多维度发展，有必要在以用户为中心的理念下，结合通感理论对产品设计的语义程式进行分析。文章首先从通感理论相关概念出发，探索用户体验的特性，在保障产品基本功能的基础上，进一步挖掘用户不同感官的联系和信息的相互转化，并将其运用在产品设计语义程式中。其次，通过对通感语义程式的产生及应用流程的梳理以及对过程中的设计师元素、用户元素、产品元素的描述，分析通感关键要素及其对产品设计的作用。最后，基于用户体验的三个阶段提出相对应的设计策略，即产品设计语义程式的构建应遵循关联性、异化性、共鸣性，从而使用户获得更加生动深刻的体验。
关键词：产品设计；通感理论；产品语义；语义程式
中图分类号：TB472 文献标识码：A 文章编号：1672-7053(2023)09-0039-04
Abstract：In the era of experiential economy, users' semantic needs for products have begun to develop towards more dimensions. It is necessary to analyze the semantic programming of product design based on the concept of user centeredness and the theory of synesthesia. The article starts from the relevant concepts of synesthesia theory, explores the characteristics of user experience, and further explores the connection and mutual transformation of different senses and information of users while ensuring the basic functions of the product. It is applied to the construction of semantic programs in product design. Secondly, by sorting out the generation and application process of synesthesia semantic programs, as well as describing the designer elements, user elements, and product elements in the process, analyze the key elements of synesthesia and the role of synesthesia in product design. Finally, based on the three stages of user experience, corresponding design strategies are proposed, that is, the construction of product design semantic programs should follow the principles of relevance, alienation, and resonance, in order to provide users with a more vivid and profound experience.
Key Words：Product Design; Synesthesia Theory; Product Semantics; Semantic Programming
