基于层次分析法的校园纪念品情感化设计研究
摘 要：文章从校园纪念品情感化设计的角度出发，运用层次分析法从本能层、行为层、反思层对用户的需求、产品的特性进行分析，进而构建校园纪念品的情感化模型，计算情感化因素的权重值得出重要性排序，为具体实践提供了决策的依据，最后通过设计实践将用户情感化需求转化为具体的产品性能，以期为校园纪念品设计提供新的思路与方法。
关键词：校园文化；纪念品设计；情感化；层次分析法
中图分类号：TB472 文献标识码：A 文章编号：1672-7053(2023)07-0148-04
Abstract： From the perspective of the emotional design of campus souvenirs, the instinctive, behavioural and reflective layers of the analytic hierarchy process are used to analyse the needs of users and the characteristics of the product, and then the emotional model of campus souvenirs is constructed, the weights of the emotional factors are calculated and ranked in order of importance, which provides a basis for decision making in concrete practice, and finally the emotional needs of users are translated into concrete product performance through design practice. The design of campus souvenirs provides ideas and methods for the design of campus souvenirs.
Key Words：Campus Culture; Souvenir Design; Emotionality; Analytic Hierarchy Process
