基于龙泉市青瓷文化基因的文化创意产品设计研究
摘 要：在丰富的社会物质资源以及逐渐形成的新型价值观的引领下，消费者的需求重心渐渐偏向商品背后的附加属性和价值，文化的消费逐渐代替商品物理属性的消费。青瓷文化为丽水龙泉市的可持续发展提供了源源不断的能量，是提升消费层级的关键因素。文章通过对龙泉青瓷文化的研究，利用文化基因理论的相关知识提炼出青瓷文化基因并将它转化为视觉符号，进而为文化创意产品提供丰富的设计语言。文章探讨了青瓷文化基因赋能文化创意产品设计的新思路，以期向大众展示龙泉青瓷文化魅力之际用全新的设计语言满足人们不断升级的文化消费需求。
关键词：龙泉青瓷；文化基因；文化创意产品；设计
中图分类号：TB472 文献标识码：A 文章编号：1672-7053(2023)07-0120-04
Abstract：Under the guidance of abundant social material resources and gradually formed new values, the focus of consumer demand gradually turns to the additional attributes and values behind commodities, and cultural consumption gradually replaces the consumption of physical attributes of commodities. Celadon culture provides continuous energy for sustainable development of Lishui Longquan City, which is a key factor to enhance the level of consumption. Through the study of Longquan celadon culture, this paper extracts celadon cultural genes and converts them into visual symbols by using the relevant knowledge of cultural gene theory, so as to provide rich design language for cultural creative product. This paper discusses the new idea of celadon cultural gene enabling cultural creative product design, in order to show the public the charm of Longquan celadon culture with a new design language to meet people's ever-upgrading cultural consumption needs.
Key Words：Longquan Celadon; Cultural Gene; Cultural Creative Products; Design
