地铁客室设计的意象评价研究
摘 要：针对目前对于地铁客室设计的意象研究较少，缺乏系统客观评价方法的问题，将感性工学方法应用于地铁客室设计意象评价工作中，利用语义差异法与眼动追踪技术，主客观数据相结合，探究被试者在欣赏地铁客室设计时的心理反应与视觉偏好。通过实证研究发现，被试者对地铁客室设计有具体的心理需求，且存在明确的视觉偏好。研究对于丰富地铁客室设计意象研究方法，为设计师提供地铁客室设计设计优化建议有一定实践意义。
关键词：感性工学；语义差异法；眼动追踪；地铁客室设计；意象评价
中图分类号：TB472 文献标识码：A 文章编号：1672-7053(2023)07-0060-04
基金项目：中车株洲电力机车有限公司与华侨大学合作项目《地铁列车客室视觉系统优化项目》（13021430000030）；2020年度教育部人文社会科学研究项目《神经美学视域下产品设计审美元素实证研究》（20YJA760067）
Abstract：In response to the current lack of research on the overall style image of subway passenger compartments and the lack of systematic and objective evaluation methods, the perceptual engineering method is applied to the evaluation of subway passenger compartment style image. By utilizing semantic difference method and eye tracking technology, subjective and objective data are combined to explore the psychological reactions and visual preferences of participants when appreciating subway passenger compartment style. Through empirical research, it was found that participants have specific psychological needs for subway passenger compartment style and have clear visual preferences. The research has practical significance in enriching the research methods of subway passenger compartment style imagery and providing designers with suggestions for optimizing subway passenger compartment style design.
Key Words：Kansei Engineering; Semantic Difference Method; Eye Tracking; Subway Passenger Room Design; Image Evaluation
