多维融合背景下产品设计的视觉文化研究
摘 要：在全球化、信息化、数字化的趋势下，产品设计在快速发展，其视觉文化也在不断地发展。随着人们审美观念的变化和更新，视觉文化在产品设计领域变得越来越重要。深入研究和应用视觉文化可以促进产品设计的创新，增强产品的市场竞争力，促进文化交流，为产品设计的可持续发展作出贡献。文章探讨了视觉符号、用户体验、可持续、视觉审美、地域或民族文化等多种因素对产品设计视觉文化的影响。通过分析和比较，推测了产品设计的视觉文化发展趋势，为产品视觉设计提供了更多的理论依据和建议。
关键词：产品设计；多维融合；产品视觉；视觉文化
中图分类号：TB472 文献标识码：A 文章编号：1672-7053(2023)07-0052-04
基金项目：广东省普通高校特色创新类项目《非遗传承融入现代产品再设计的策略与研究——以竹编为例》（2021WTSCX159）
Abstract： In the trend of globalization, informatization, and digitization, product design is rapidly developing, and its visual culture is also constantly developing. With the changes and updates in people's aesthetic concepts, visual culture has become increasingly important in the field of product design. Deep research and application of visual culture can promote innovation in product design, enhance product market competitiveness, promote cultural exchange, and contribute to the sustainable development of product design. The article explores the impact of various factors such as visual symbols, user experience, sustainability, visual aesthetics, regional or ethnic culture on the visual culture of product design. Through analysis and comparison, the development trend of visual culture in product design has been inferred, providing more theoretical basis and suggestions for product visual design.
Key Words： Product Design; Multidimensional Integration; Product Vision; Visual Culture
