基于感性工学与层次分析法的家用动感单车造型优选设计
摘 要：为使动感单车造型更加符合女性白领人群的审美和感性需求，文章提出基于感性工学与层次分析法的动感单车造型优选设计。首先建立动感单车样本库和感性词汇库，通过对目标用户调研及访谈得到“轻盈—厚重”感词汇组，结合样本设计语义差分问卷得到代表性样本。其次运用层次分析法建立要素层级关系，确定设计要素优先次序及权重排序，以此为根据指导造型设计，最后以实例分析检验数据结论的可靠性。结果完成了对家用动感单车造型的优选，验证了该方法对于挖掘用户感性需求进行造型设计的有效性。
关键词：感性工学；层次分析法；女性白领；动感单车；造型优选设计
中图分类号：TB472 文献标识码：A
文章编号：1672-7053(2023)06-0151-04
Abstract：In order to make the bicycle shape more in line with the aesthetic and sensual needs of female white-collar workers, we propose a bicycle shape design based on the combination of sensual engineering and AHP. Firstly, we set up a sample database and a perceptual vocabulary database of dynamic bicycle, and obtained the "light-heavy" perceptual vocabulary group by researching and interviewing the target users, and then combined with the sample design semantic differential questionnaire to obtain representative samples. The AHP method was used to establish the hierarchical relationship of the elements, which was used as a basis to guide the styling design, and finally the reliability of the data findings was tested by example analysis. The results completed the optimization of the home motorcycle shape, and verified the effectiveness of the method to explore the user's perceptual needs and optimize the shape design.
Key Words：Sensual Engineering; AHP; White-collar Women; Dynamic Cycling; Modeling Optimization Design
