基于叙事学理论的茶文化创意产品设计研究
摘 要：目前，茶文化创意产品市场趋于同质化、商业化，同时忽略优质茶文化传播以及消费者对茶文化的反思，而叙事学理论指导的设计具有主题、结构、交互、语言等优势。文章以叙事学理论为出发点，首先讨论叙事学理论在茶文化创意产品设计中的应用现状，其次探讨叙事学理论指导茶文化创意产品设计的方法与原则。期望在叙事学理论的支撑下，让茶文化创意产品生动地“讲故事”，延长茶文化的体验感受，能够引起消费者与茶文化的情感共鸣，体现东方传统茶文化的艺术价值与魅力，为茶文化创意产品的设计提供新的创意思路和方法。
关键词：产品设计；叙事学理论；茶文化；文化创意产品
中图分类号：TB472 文献标识码：A
文章编号：1672-7053(2023)06-0133-03
Abstract：At present, the market for tea culture creative products tends to be homogenized and commercialized, while ignoring the dissemination of high-quality tea culture and consumers' reflection on tea culture. The design guided by narratology theory has advantages in theme, structure, interaction, language, etc. Based on narratology theory, this paper first discusses the application of narratology theory in tea culture creative product design, and then discusses the methods and principles of narratology theory guiding tea culture creative product design. It is expected that under the support of narratology theory, the creative products of tea culture can vividly "tell stories" and extend the experience of tea culture, which can arouse the emotional resonance between consumers and tea culture, reflect the artistic value and charm of oriental traditional tea culture, and provide new creative ideas and methods for the design of creative products of tea culture.
Key Words：Product Design; Narratology Theory; Tea Culture; Cultural and Creative Products
