基于符号学三分法理论的城市视觉形象设计研究——以哈尔滨市为例
摘 要：城市视觉形象是有区别于其他城市的名片，对城市向外的发展和推广起到积极地推动作用。符号作为日常交流的载体，是连接城市和公众进行信息传递的桥梁。文章首先阐述了符号三分法理论和城市视觉形象的相关概念及设计意义；其次分析总结出基于符号学三分法理论的城市视觉形象设计的三种方法；最后以哈尔滨为例，通过符号三分法理论对哈尔滨城市视觉形象符号进行挖掘和解析，以期促进哈尔滨城市特征因素向视觉形象进行转译。
关键词：符号三分法；哈尔滨；城市形象；视觉形象设计
中图分类号：J524 文献标识码：A
文章编号：1672-7053(2023)06-0064-03
Abstract：The visual image of the city is a business card different from other cities, which plays a positive role in promoting the outward development and promotion of the city. As a carrier of daily communication, symbols are a bridge connecting cities and the public for information transmission. Firstly, this paper expounds the symbolic trichotomy theory and related concepts of urban visual image and its design significance. Secondly, it analyzes and summarizes three methods of urban visual image design based on the semiotic trichotomy theory. Finally, taking Harbin as an example, it excavates and analyzes the symbols of Harbin urban visual image through the symbolic trichotomy theory, so as to promote the effective translation of Harbin urban characteristic factors into visual image.
Key Words：Symbolic Trichotomy; Harbin; City Image; Urban Visual Image Design
