文化创意产品的设计启发式开发研究
摘 要：目前，市场上的文化创意产品大多对于文化的体现都是通过简单的传统图案运用，并没有充分考虑到人的审美需求与特点。研究针对大部分文化创意旅游产品的同质化问题，通过搜索关键字和数据库整合过去优秀的文化创意产品及相似案例，使用KJ法和聚类分析法对这些案例进行分类筛选，归纳出对应的设计启发式，提出一种针对文化创意产品的设计启发式开发思路，并进行实证评估。希望通过文章的研究，能为文化创意产品提供设计参考。
关键词：文化创意产品；设计；启发式；开发；思路
中图分类号：TB472 文献标识码：A
文章编号：1672-7053(2023)06-0055-03
Abstract：At present, most cultural and creative products on the market reflect culture through simple traditional patterns, without fully considering human aesthetic needs and characteristics. The study focuses on the homogenization problem of most cultural and creative tourism products, integrating past excellent cultural and creative products and similar cases through search keywords and databases. The KJ method and cluster analysis method are used to classify and screen these cases, extract and summarize their design heuristics, propose a design heuristic development approach for cultural and creative products, and conduct empirical evaluation. I hope that the research in this article can provide design references for cultural and creative products.
Key Words： Cultural and Creative Products; Design Heuristics; Development; Ideas
