基于体验价值理论的传统节日文化APP设计研究
摘 要：为促进传统节日文化在新媒体中的传播，文章以“4E”体验价值结构维度模型为研究框架，对传统节日文化APP的用户需求、设计原则、设计策略进行研究。首先，分别从教育体验、娱乐体验、遁世体验、审美体验四维度探究出传统节日文化APP的用户需求；其次，根据用户需求提炼传统节日文化APP的设计原则；最后，构建体验价值理论下的传统节日文化APP设计思路，通过体验价值理论为传统节日文化APP的创新设计赋能，实现传统节日文化的有效传播。
关键词：体验价值；传统节日文化；文化传播；APP设计
中图分类号：TB472 文献标识码：A
文章编号：1672-7053(2023)05-0112-03
Abstract：In order to promote the dissemination of traditional festival culture in new media, this article takes the "4E" experience value structure dimension model as the research framework to study the user needs, design principles and design strategies of traditional festival culture APP. First, the user needs of traditional festival culture APP are explored from the four dimensions of education experience, entertainment experience, escape experience and aesthetic experience; secondly, the design principles of traditional festival culture APP are refined according to user needs; finally, the traditional festival culture APP is constructed under the experience value theory. Traditional festival culture APP design thought, through the experiential value to empower the innovative design of traditional festival culture APP, to achieve the experience value theory of traditional festival culture.
Key Words：Experience Value; Traditional Festival Culture; Cultural Communication; APP Design
