非物质文化遗产数字化平台的沉浸式交互体验设计研究
摘 要：文章在文献分析和用户调研的基础上，结合沉浸式体验、PAT模型和用户体验五要素模型等相关理论，从感官、认知、操作和情感综合提出了非物质文化遗产数字化平台的沉浸式交互体验模型和设计策略，并以“纸影APP”为例进行了设计实践，结合脑电实验和沉浸式体验测试表对具体实施效果进行了分析和探讨，验证了模型和策略的有效性以及提升用户沉浸体验感的积极作用。文章旨在弘扬并传承我国优秀非物质文化遗产，在一定程度上弥补现有设计的不足。
关键词：非物质文化遗产；数字化平台；沉浸式体验；交互设计；策略
中图分类号：TB472 文献标识码：A
文章编号：1672-7053(2023)05-0108-04
Abstract：Based on the literature and user research, the article combines theories of immersive experience, the PAT model, and five elements of the user experience model, and proposes the model and design strategy of immersive experience for ICH (Intangible Cultural Heritage) digital platform from sensory, cognitive, operational and emotional aspects, carries out the design and took the "Paper Shadow APP" as an example for design practice and the effect of its implementation was analyzed and discussed by combining the EEG experiment and the immersion experience test form, verifies the effectiveness of the model and strategy as well as the positive effect of enhancing user immersion experience. This article aims to promote and inherit the excellent intangible cultural heritage in China, makes up for the shortcomings of existing design to a certain extent.
Key Words：Intangible Cultural Heritage; Digital Platform; Immersive Experience; Interaction Design; Strategies
