基于服务蓝图的体验式海岛民宿设计研究——以丹东大鹿岛地区为例
摘 要：随着乡村振兴战略的推进，体验式海岛民宿成为了乡村旅游发展的一种新模式。有北国夏威夷之称的大鹿岛是辽宁省丹东市的一座国家级海洋特别保护区，拥有海滨休闲、娱乐、餐饮、度假旅游等多种旅游功能。服务体验对大鹿岛及整个海岛旅游行业都有着重要的影响。文章从服务设计理念的角度出发，以服务蓝图为基础，以游客体验为宗旨构建服务设计体系，对海岛民宿优化开发提出新的设想，以期能为景区的可持续发展提供新的思路。
关键词：服务设计理念；服务蓝图；体验式旅游；海岛民宿
中图分类号：TU247.4 文献标识码：A
文章编号：1672-7053(2023)05-0093-03
Abstract：With the promotion of the rural revitalization strategy, experiential island homestay has become a new mode of rural tourism development. Dalu Island, known as Hawaii in the north, is the only national marine special reserve in Dandong, Liaoning Province. It has a variety of tourism functions such as seaside leisure, entertainment, catering, vacation tourism, etc. Its service experience has an important impact on Dalu Island and its entire island tourism industry. From the perspective of service design concept, this paper builds a service design system based on the service blueprint and the purpose of tourist experience, and puts forward new ideas for the optimal development of island home stay, hoping to provide a new idea for the sustainable development of the scenic spot.
Key Words：Service Design Concept; Service Blueprint; Experiential Tourism; Island Home Stay
