基于情感化设计的民宿品牌形象设计研究
摘 要：文章结合设计心理学、品牌设计相关理论以及消费者心理需求，基于情感化设计三层次理论，深入分析当下民宿品牌形象的设计思路。通过分析民宿品牌形象设计的现状以及情感要素对民宿品牌形象设计的影响，探究基于情感化设计的民宿品牌形象设计意义，最后总结出民宿品牌形象设计思路，并通过实践进行验证。通过文章的研究，以期为我国的民宿品牌形象设计与发展提供一些借鉴与思考。
关键词：情感化设计；民宿；品牌形象设计
中图分类号：J524 文献标识码：A
文章编号：1672-7053(2023)05-0090-03
Abstract：This paper combines design psychology, brand design related theories and consumer psychological needs, based on the three-level theory of emotional design, in-depth analysis of the design ideas of the current home stay brand image. By analyzing the current situation of the brand image design of the home stay and the influence of emotional elements on the brand image design of the home stay, this paper explores the significance of the brand image design of the home stay based on emotional design, and finally summarizes the design ideas of the brand image of the home stay, and verifies them through examples. Through the research of the article, it is hoped to provide some reference and thinking for the design and development of the brand image of home stay in China.
Key Words：Emotional Design; Home Stay; Brand Image Design
