广州市户外招牌设计研究
摘 要：文章通过回顾广州市户外招牌的发展历程，总结四个阶段的规划特点及衍生问题，在此基础上分析广州市的城市定位及尝试确立户外招牌的未来规划目标，针对三类核心问题提出设置、风貌、色彩、品牌、照明、门面、材质、结构、安装九个方面的技术论证方法，以期为当地的户外招牌规划设计提供新的角度，也为其他城市提供一定借鉴。
关键词：广州；户外招牌；设计
中图分类号：J524 文献标识码：A
文章编号：1672-7053(2023)04-0103-03
Abstract：By reviewing the background of Guangzhou Outdoor signboard planning and development, This paper summarizes the planning characteristics and derivative problems of the four stages, analyzes the vision city positioning of Guangzhou and tries to establish the near future planning objectives of outdoor signboards, and puts forward nine technical demonstration methods of setting, style, color, brand, lighting, facade, material, structure and installation for the three core problems, so as to provide a new perspective for the planning and design of local outdoor signboards, It can also provide reference for other regions or cities.
Key Words：Guangzhou; Outdoor Signboards; Design
