长白山人参包装的五感体验设计研究
摘 要：调研分析鲜人参、保鲜参、干人参三种人参的常见包装形式；归纳礼品包装、等级包装等六种人参包装的设计策略，以五感体验的内涵为理论依据，秉持视觉主导及多感官综合体验的原则，深入探讨长白山人参包装的五感体验设计思路。通过研究发现人参包装的五感体验设计可以让消费者切实感受长白山人参的野、奇、香、鲜、趣之美，激发消费者购买欲望，引导互动美妙的人参使用过程，推进长白山人参文化的传承与发展。
关键词：长白山；人参包装；五感；体验；设计
中图分类号：J524 文献标识码：A
文章编号：1672-7053(2023)03-0079-03
Abstract：Common packaging forms for fresh ginseng, fresh preserved ginseng and dry ginseng were investigated and analyzed, the design strategies for six ginseng packages like gift packaging and grade packaging were generalized; with the connotation of five-sense experience taken as the theoretical basis, the principle of visual sense-oriented and multi-sense integrated experience was adhered to, in-depth discussion on the five-sense experience design of Changbai Mountains ginseng packaging. Through research findings the five-sense experience design of ginseng package makes it possible for consumers to practically experience the wild, peculiar, fragrant, fresh and interesting beauty of Changbai ginseng, motivates them to make desire to buy, guides the interactive and wonderful ginseng use and boosts the inheritance and development of Changbai ginseng culture.
Key Words：Changbai Mountains; Ginseng Package; Five Senses; Experience; Design
