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2023-01期

水墨画元素在茶叶包装设计中的应用研究

单位:长春工业大学...     作者:魏妍妍,卞天媛     来源:工业设计杂志     时间:2023-01-19

摘 要:当前,现代包装设计中出现了传统水墨画元素的身影,作为中国优秀传统文化中的典型代表,传统水墨画元素具有重要的地位。首先,文章概括了水墨画元素的基本特征、我国茶叶包装的基本特征,以及水墨元素在茶叶包装设计中的应用意义。其次,文章整理归纳了水墨画元素在茶叶包装设计中的应用原则。最后,提出了水墨画元素在茶叶包装设计中的应用策略。以期在拓展包装设计发展空间的同时,对传统文化的保护与传承起到一定的促进作用。

关键词:水墨画元素; 茶叶;包装设计: 应用


中图分类号:TB482 文献标识码:A

文章编号:1672-7053(2023)01-0140-03


Abstract:At present, traditional ink painting elements appear in modern packaging design, as a typical representative of Chinese excellent traditional culture, traditional ink painting elements have an important position. Firstly, this paper summarizes the basic characteristics of ink painting elements and the basic characteristics of Chinese tea packaging, and adds ink painting elements on tea packaging design significance. Secondly, the article summarized the application principles of ink painting elements in tea packaging design. Finally, the paper puts forward the application strategy of ink element in tea packaging design. It is expected to play a certain role in the protection and inheritance of traditional culture while expanding the development space of packaging design.

Key Words:Ink Painting Elements; Tea; Packaging Design: Application