黑龙江民间民俗文化介入创意产品设计的策略研究
摘 要：黑龙江民间民俗文化具有丰富的历史文化内涵。文章通过探索如何运用设计的方式赋能黑龙江民间民俗文化，并进行创意产品的转化，使创意产品能够在创造经济价值的同时，传达民俗文化优秀的历史价值与文化内涵。以黑龙江民间民俗要素为基础，架构文化创意产品的设计与研发策略，使黑龙江民间民俗具备文化符号以外的形态及功能，在满足用户需求的同时，达到民间民俗文化传承与发展的目的。黑龙江民间民俗文化介入创意产品设计，能够延续民俗资源的创造力与生命力，促进民俗文化遗产的可持续发展。
关键词：民间民俗；产品设计；文化创意；设计要素；黑龙江民俗
中图分类号：TB472 文献标识码：A
文章编号：1672-7053(2022)12-0149-03
Abstract：The folk culture of Heilongjiang is rich in historical spirit and cultural meaning. By examining how to implement innovation and transformation of Heilongjiang folk custom cultural products through design empowerment, it can generate significant economic value while also allowing the general public to fully appreciate the cultural significance and historical significance of folk customs. The design and R&D methodologies of creative items are constructed in this study using parts of Heilongjiang folk customs. Heilongjiang folk customs have been shown through research to have forms and functions that go beyond cultural symbols and to be able to accomplish the results of folk custom culture inheritance and development while satisfying user needs.Heilongjiang folk culture research that is integrated into innovative product design can maintain the vitality and creativity of folk resources and advance the long-term preservation of folk cultural heritage.
Key Words：Folk Customs; Product Design; Cultural Creativity; Design Elements; Heilongjiang Folk Custom
