基于符号学的白族悬鱼设计应用探究
摘 要：悬鱼是白族特殊的文化符号，文章从符号学理论出发，对白族悬鱼的艺术特征和文化价值进行总结，通过设计应用使白族悬鱼文化得到更好的传播与发展。依据莫里斯符号学理论，对白族悬鱼的符号元素进行归纳，从语义学的表达、语构学的构成、语用学的应用建立起白族悬鱼与设计的联系，通过产品设计将其文化与内涵进行更好的表达。文章以符号学为基础，以设计应用为纽带提出了促进少数民族文化向现代设计运用可适化转换的设计思路，增加少数民族文化传播与发展的可用路径。
关键词：符号学；白族；悬鱼；设计；应用
中图分类号：J524 文献标识码：A
文章编号：1672-7053(2022)12-0121-03
Abstract：Suspended fish is a special cultural symbol of bai nationality. Starting from semiotics theory, this paper summarizes the artistic characteristics and cultural value of suspended fish of Bai nationality, and makes the culture of suspended fish of Bai nationality better spread and develop through design and application. Based on Morris semiotics theory, this paper summarizes the symbolic elements of bai nationality hanging fish, establishes the connection between Bai nationality hanging fish and design from the aspects of semantic expression, construction and application of pragmatics, and better expresses its culture and connotation through designing products. On the basis of semiotics and as a link of design application, this paper puts forward the design idea of promoting the adaptive transformation of minority culture to modern design application, and increases the available path of the spread and development of minority culture.
Key Words：Semiotics; The Bai Nationality; Suspended Fish; Design; Application
