十二生肖文化创意产品设计研究——以生肖牛为例
摘 要：十二生肖文化是中华民族传统文化的重要组成部分，也是人们对物质与精神的一种诉求，承载着中华民族的文化精神。如何将中国生肖文化融入现代文化创意产品设计中，使文化创意产品达到形与意的融合，以适应当代人们日益高涨的情感需求，是设计师需要密切关注的方向。文章通过探讨生肖的文化内涵及研究现状，分析传统生肖形象与生肖牛形象，并运用现代的设计原则和方法，以期为文化创意产品设计提供新的思路。
关键词：十二生肖；传统文化；牛形象；文化创意产品
中图分类号：TB472 文献标识码：A
文章编号：1672-7053(2022)08-0062-03
Abstract：The culture of the Chinese zodiac is an important part of the traditional culture of the Chinese nation. It is also an appeal of people for material and spirit. It carries the cultural spirit of the Chinese nation. How to integrate the Chinese Zodiac culture into the modern design of cultural and creative products, so that cultural and creative products can achieve the integration of form and meaning, so as to meet the increasing emotional needs of contemporary people, is the direction that designers need to pay close attention to.By discussing the cultural connotation and research status of the Chinese zodiac, this paper analyzes the traditional Chinese Zodiac image and the Chinese Zodiac cow image, and uses modern design principles and methods. In order to provide new design ideas for the design of cultural and creative products.
Key Words：Chinese Zodiac; Traditional Culture; Cow Image; Cultural and Creative Products
