Abstract： The creative product design is carried out around the tourist attractions of Xin'an County, and the atmosphere lamps are used as the carrier to combine the Jingzishan Peach Blossom Festival in Xin'an County as the lighting theme with the design of cultural tourism products, so that tourists can record the beauty in a special form after enjoying the beauty of the peach blossoms. When you come down, you can experience the power brought by traditional culture while feeling the visual beauty. Carry out creative design from the aspects of shape, connotation, color, etc., beautify the product form, increase the cultural characteristics of the product, enhance the cultural connotation of the product, and improve the cultural added value of the product. Therefore, a modern lighting design that is full of local tourism cultural characteristics and conforms to the aesthetics of modern people is designed.
Key Words：Product Design; Cultural Tourism; Atmosphere Lighting; Jingzi Mountain, Xin'an County; Peach Blossom Festival