基于移情设计的节日文化创意产品设计研究
摘 要：文章分析了移情设计在文化创意产品中的应用现状及其与节日文化创意产品之间的关系，提出设计师作为移情的执行对象应该从“视觉—行为—文化”入手，在设计过程中通过元素复刻、情景构建、寄托融合的方式进行逐步移情设计，使作为共情对象的用户从“感知—认知—认同”逐层加深节日文化感受，并以端午节文化创意设计为例进行设计理论的验证。逐层移情的设计方法能帮助设计师实现用户情感与设计主体多层次的映射关系，使用户在体验过程中达到由浅入深的情感共鸣。该设计方法注重用户体验层次，为节日文化创意设计和节日文化传播的研究提供了新思路。
关键词：产品设计；文化创意产品；节日文化；端午节
中图分类号：TB472 文献标识码：A
文章编号：1672-7053(2022)08-0056-03
Abstract：This paper analyses the current situation of the application of empathy design in cultural creative products and its relationship with Festival cultural creative products, and puts forward that designers, as the executing object of empathy, should start with "vision-behavior-culture", and gradually design empathy in the process of design by means of element re-carving, scene building and consignment fusion. Make the users as objects of sympathy deepen their Festival cultural feeling step by step from "perception-cognition-identity", and validate the design theory with the cultural creative design of Dragon Boat Festival as an example. The layer-by-layer empathy design method can help designers achieve a multi-level mapping relationship between user sentiment and design subject, and enable users to reach a shallow-to-deep emotional resonance in the process of experience. This design method pays attention to the user experience level, and provides a new idea for the study of Festival cultural creative design and Festival cultural dissemination.
Key Words：Product Design; Cultural and Creative Products; Festival Culture; The Dragon Boat Festival
