儿童产品包装设计研究
摘 要：儿童产品拥有一个特殊的消费群体，因其心理和生理发育尚未完全，大多数的设计师在设计儿童产品包装时，未能满足儿童的真实需求。文章针对国内市场典型性儿童产品包装存在的种种问题进行调查分析，探索儿童产品包装设计的新思路。通过分析儿童产品包装设计的现状、影响儿童包装设计的因素及儿童在使用产品时的生理和心理特征，探索儿童产品包装设计的原则。以期为儿童产品包装设计提供一定借鉴。
关键词：儿童产品；包装设计；设计原则
中图分类号：TB482 文献标识码：A
文章编码：1672-7053(2022)03-0064-03
Abstract：Children's products have a special consumer group. Because of their incomplete psychological and physical development, most designers fail to meet the real needs of children when designing children's product packaging, and address the various problems of typical children's product packaging in the domestic market. Conduct investigation and analysis to explore new ideas for packaging design of children's products. By analyzing the current situation of children's product packaging design, factors affecting children's packaging design, and children's physical and psychological characteristics when using the product, explore the principles of children's product packaging design. In order to provide some new ideas for packaging design of children's products.
Key Words：children's products; packaging design; design principles
