工业装备的产品识别系统设计研究——以骏威机电液压机产品为例
摘 要：近年来，越来越多的装备制造企业开始尝试创建属于自己的产品识别系统，产品识别系统不仅能够完善企业形象，还能够提升产品的影响力和附加值。但长期以来，装备制造业在产品识别系统领域的积累较少，缺乏理论和应用方面的研究，为了提升装备制造企业的产品竞争力，文章研究了适用于装备制造企业的产品识别系统。在分析研究现有产品识别系统设计的基础上，通过解读目标企业的理念、视觉以及行为识别系统，构建了一套适用于装备制造企业的产品识别系统设计方法流程。以骏威公司快速液压机产品的产品识别系统设计为例，验证了该方法的有效性和实用性。
关键词：工业装备；产品识别系统；产品设计
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2022)02-0152-03
Abstract：In recent years, more and more equipment manufacturing enterprises began to create their own product identity system (PIS). The product identity system can not only improve the corporate image, but also enhance the influence and the value of products. However, for a long time, the equipment manufacturing industry has less accumulation in the field of PIS and lacks research on theory and application. In order to improve the product competitiveness of equipment manufacturing enterprises, this paper analyses a PIS design which is suitable for equipment manufacturing enterprises. Based on the analysis of the existing PIS design, a set of PIS design method and process suitable for equipment manufacturing enterprises is constructed by interpreting the concept, vision and behavior recognition system of the target enterprise. Taking the PIS construction of JUNWEI company's high-speed hydraulic press as an example, the effectiveness and practicability of this method are verified.
Key Words：Industrial equipment; Products Identity System; product design
