基于地域文化的日本城市品牌符号设计探析
摘 要：近年来，日本经济萧条，各地区经济差异较为严重，因此不少中小型城市为振兴地方经济，都在为吸引外来消费者、传播地方文化等积极采取行动。部分城市提取自己的地域优势及特点，结合当地的特产等与城市符号相结合，为本市打造整体品牌化形象，从而带动当地产业升级和经济发展。文章通过对日本城市品牌符号设计的案例分析，探究符号与品牌化建设的现状和发展趋势，分析其实际的运作模式在带动城市经济发展和传播城市文化过程中的作用，希望借此能为推动我国城市文化建设提供参考。
关键词：地域文化；日本；城市品牌；符号；设计
中图分类号：J524 文献标识码：A
文章编码：1672-7053(2021)12-0124-02
Abstract：In recent years, Japan’s economy has been sluggish and regional economic differences have been severe. Therefore, many small and medium-sized cities are actively taking actions to attract foreign consumers and spread local culture in order to revitalize the local economy. Some cities extract their own hell advantages and characteristics, combine local specialties, etc., and combine with city symbols to create an overall brand image for the city, thereby driving local industrial upgrading and economic development. Through the case analysis of Japanese city brand symbol design, the article explores the status and development trend of symbol and branding construction, and analyzes the role of its actual operation mode in driving urban economic development and dissemination of urban culture, hoping to promote Provide reference for the construction of urban culture in our country.
Key Words：regional culture; Japan; City brand; Symbol; Design
