基于怀旧情感的文化创意产品设计思路
摘 要：文化创意产品具有商品价值和文化载体的双重属性，从怀旧情感的角度对其进行深入研究，可以满足人们高层次情感需求。文章通过对怀旧情感和文化创意产品设计进行梳理，提出基于怀旧情感的文化创意产品设计思路。以期充分发挥怀旧情感的积极作用，满足用户功能需求、情感需求，提升用户与文化创意产品之间的交互体验，实现文化创意产品设计的创新，并获得价值认同，同时为相关文化创意产品设计提供一定的借鉴作用。
关键词：怀旧情感；文化创意产品；设计；思路
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2021)12-0064-02
Abstract：Cultural and creative products have the dual attributes of commodity value and cultural carrier, and are studied in depth from the perspective of emotional design in order to meet people's high-level emotional needs. By sorting out nostalgic emotions and cultural creative product design, this paper puts forward the idea of cultural creative product design base d on nostalgic emotions, with a view to giving full play to the positive role of nostalgic emotions, satisfying users' functional and emotional needs, enhancing the interaction experience between users and cultural creative products, Achieving innovation in cultural and creative product design and gaining value recognition, as well as providing certain reference for related cultural creative product design. It also serves as a reference for the design of related cultural and creative products.
Key Words：nostalgia; Cultural and Creative Products; Design; Ideas
