地域文化视角下高校校园文化视觉设计研究
摘 要：现今我国高校校园文化的视觉设计大都处于自我封闭的圈子内发展，缺乏自身的独特性与创造力，同质化严重。文章针对当前高校校园文化视觉设计的现状，阐述高校校园文化视觉设计融入地域文化的重要意义，并分析地域文化视角下高校校园文化的视觉设计实例，从地域文化的角度提出可行的高校校园文化视觉设计的思路。以期打造高校校园文化的独特气质，增强校园文化的认同感，彰显地域文化魅力的同时亦可促进高校与区域间的协同发展。
关键词：地域文化；校园文化；视觉设计
中图分类号：J524 文献标识码：A
文章编码：1672-7053(2021)11-0093-02
Abstract：At present, the visual design of campus culture in colleges and universities in China is mostly developed in a self-enclosed environment, which lacks its own uniqueness and creativity and is seriously homogenized.This paper points out that it is of great significance for the visual design of campus culture to integrate into regional culture.This paper analyzes the practical cases of visual design of campus culture in colleges and universities, and puts forward feasible ideas of visual design of campus culture from the perspective of regional culture.It hopes to shape the unique temperament of campus culture, enhance the sense of identity of campus culture, highlight the charm of regional culture, and promote the coordinated development of colleges and universities and regions.
Key Words：Regional Culture; Campus Culture; Visual Design
