盛京文化创意产品的设计与推广
摘 要：盛京文化是沈阳最具代表性的地域文化，具有一定的历史传承性，见证了沈阳城市发展与时代变迁。创意产品的介入为盛京文化的传承与发展打开了新思路，同时也增强了设计的文化内涵。本文通过对文化创意产品的应用研究，以及盛京文化创意产品的设计与推广，探究文化创意产品的可持续发展路线，为加快盛京文化的创造性转化和创新性发展，激活盛京文化的影响力、感召力、创新力和生命力献计献策。
关键词：盛京文化；创意产品；设计；推广
中图分类号：J524 文献标识码：A
文章编码：1672-7053(2021)06-0138-02
Abstract：Shengjing culture is the most representative regional culture in Shenyang, which has a certain historical heritage and witnessed the development of Shenyang City and the changes of the times. The intervention of creative products opens up new ideas for the inheritance and development of Shengjing culture, and also enhances the cultural connotation of design. Through the application research of cultural and creative products, as well as the design and promotion of Shengjing cultural and creative products, this paper explores the sustainable development route of cultural and creative products, and makes suggestions for accelerating the creative transformation and innovative development of Shengjing culture, and activating the influence, inspiration, innovation and vitality of Shengjing culture.
Key Words：Shengjing culture; creative products; design; promotion
