色彩在食品包装设计中的应用
摘 要：在食品包装上，设计师通常将食品的品牌、食品的样式、食品的代言人印在上面。但是，最吸引顾客的依然是食品包装的色彩，设计师可以通过色彩的运用，提升食品包装设计的效果。本文从实际出发，首先对色彩及食品包装进行了阐述，其次指出了色彩应用在食品包装设计中的重要意义，最后总结归纳了色彩在食品包装中设计中的应用思路，以期为食品包装设计提供可参考的依据。
关键词：色彩；食品包装设计；应用
中图分类号：J524 文献标识码：A
文章编码：1672-7053(2021)03-0089-02
Abstract： In the food packaging, designers usually print the food brand, food style, and food spokesperson on it. However, the most attractive thing for customers is still the color of food packaging. Designers can enhance the effect of food packaging design through the use of color. Starting from reality, this article first elaborates on color and food packaging, secondly points out the importance of color application in food packaging design, and finally summarizes the application ideas of color in food packaging design, with a view to providing food packaging design Reference basis.
Key Words：color; Food packaging design; application
