浅议短视频自媒体广告的现状与未来发展趋势
摘 要：近几年，我国自媒体发展速度迅速，移动网络设备成为互联网的主要传播途径。短视频自媒体广告是基于短视频的一种广告形式，这种广告形式符合当前我国年轻人的喜好。因此，短视频自媒体广告成为我国自媒体环境的重要构成部分。文章首先分析了短视频自媒体广告的现状，然后提出短视频自媒体广告未来的发展趋势，即融入人工智能技术并创新内容、中国文化的应用将成为消费红利、创建人与人之间的深度连接成为新的核心。以期为今后广告行业的发展提供一定借鉴。
关键词：短视频；自媒体；广告；现状；发展趋势
中图分类号：G206 文献标识码：A
文章编码：1672-7053(2021)03-0118-02
Abstract：In recent years, China's "we media" has developed rapidly, and mobile network devices have become the main means of communication on the Internet. Short video "we media" advertising is a form of advertising based on short videos, which is in line with the current preferences of young people in China. Therefore, short video we-media advertising has become an important part of our country's we-media environment. The article first analyzes the status quo of short video we-media advertising, and then puts forward the future development trend of short video we-media advertising, that is, integrating artificial intelligence technology and innovating content, the application of Chinese culture will become the consumption dividend, and creating the connection between people will become the new core. In order to provide some reference for the future development of the advertising industry.
Key Words：Short video; We-media; Advertisements; the Realities; Future Development
