腹型肥胖人群科学健身服务设计研究
摘 要：随着经济的快速发展，人民生活水平得到了很大提高，肥胖人群数量也在不断增长。肥胖中最为突出和明显的是腹型肥胖。大部分腹型肥胖人群通过运动减重，但常常由于缺乏科学健身的知识，减脂效果不理想，甚至会发生运动损伤现象，这对腹型肥胖人群的健康不利。文章针对用户缺乏专业锻炼知识这一问题进行了具体的调研分析，同时运用服务设计理念、用户旅程图等方法，挖掘腹型肥胖人群科学健身过程中的痛点，总结设计机会点，为腹型肥胖人群科学健身提供服务设计方案。以期为腹型肥胖人群有效地解决科学健身需求，满足用户的锻炼动机。
关键词：腹型肥胖；科学健身；需求分析；服务设计
中图分类号：TP311 文献标识码：A
文章编码：1672-7053(2021)03-0026-02
Abstract： With the rapid economic development, people's living standards have been greatly improved, and the number of obese people is also increasing. The most prominent and obvious obesity is abdominal obesity. Most people with abdominal obesity lose weight through exercise, but often due to lack of knowledge of scientific fitness methods, the effect of fat reduction is not outstanding, and even with sports injuries, this is detrimental to the health of people with abdominal obesity. This article conducts specific research and analysis on the problem of users’ lack of professional exercise knowledge. At the same time, it uses service design concepts, user journey maps and other methods to explore the pain points of abdominal obesity people in the scientific fitness process, and summarize the design opportunities for abdominal obesity. Crowd scientific fitness provides service design solutions. In order to effectively solve the needs of scientific fitness for the abdominal obese people, meet the user's exercise motivation.
Key Words：abdominal obesity; scientific fitness; demand analysis; service design
