基于用户体验的产品色彩设计
摘 要：本文从用户体验的视角出发，将用户的体验维度分为功能性、可用性、愉悦性三个维度。通过分析三个维度的用户体验特点及影响用户体验的因素，总结基于用户体验的产品色彩设计的意义，分别从功能性、可用性、愉悦性三个维度提出基于用户体验的产品色彩设计策略。针对用户体验的研究，进行产品色彩设计，发掘用户需求，帮助提升用户体验。
关键词：用户体验；产品；色彩设计
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2020)11-0066-02
Abstract：From the perspective of user experience, this article divides the user experience into three dimensions: functionality, usability, and pleasure. By analyzing the characteristics of user experience in three dimensions and the factors affecting user experience, the meaning of product color design based on user experience is summarized, and product color design strategies based on user experience are proposed from the three dimensions of functionality, usability, and pleasure. According to the research of user experience, carry out product color design and explore user needs, help improve user experience.
Key Words：User experience; product; Color design
