叙述性设计在文化创意产品中的应用
摘 要：目前，文化创意产品的市场同质化严重且忽视文化的传播率以及用户反思层需求，而叙述性设计的方式可以体现产品设计中的情绪、感受、心理等，因此本文以叙述性设计为切入点，探讨叙述性设计在文化创意产品中的应用。本文首先阐述了叙述性设计在文化创意产品中的应用意义，其次阐述叙述性设计在文化创意产品中的应用原则与方法。希望通过运用叙述性设计的手法使得文化创意产品提供更有温度，且能够引起用户与特定文化的共鸣，为文化创意产品的创新理论研究思路和设计方法。
关键词：叙述性设计；文化创意产品；应用
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2020)11-0058-03
Abstract：At present, the culture creative product market homogeneity serious and ignore the cultural transmission and user demand reflection layer, and the way of narrative design can reflect the product design of emotions, feelings, psychology, etc., so this article is designed with narrative as the breakthrough point, discuss the application of narrative design in cultural creative products. This paper first describes the significance of narrative design in the application of cultural creative products, and then describes the application principles and methods of narrative design in cultural creative products. It is hoped that the use of narrative design can make cultural creative products more warm and easier to arouse the resonance between users and a specific culture, so as to research ideas and design methods for the innovation theory of cultural creative products.
Key Words：Narrative design; cultural and creative products; application
